The ingredients that we use in our products are 100% organic and plant-based surfactants, food grade ingredients and some are recognized as safe ingredients by US EPA Safer Choice. We do not use any of the bad ingredients that are commonly found in household detergents.
Our List of Good Ingredients
Citric acid is a weak organic acid found naturally in citrus fruits such as lemons and limes. We use citric acid in small doses as a natural preservative and chelating agent.
Produced by the reaction of glucose derived from corn starch with the oil-derived fatty alcohol decanol. It is used as a mild surfactant and is especially suited to sensitive skin.
Sodium Carbonate or ‘washing soda’ is a white powder often used as a water softener. It is produced in large quantities from salt (sodium chloride) and limestone.
Sodium citrate is the sodium salt of citric acid, which occurs naturally in many citrus fruits. Sodium citrate can be used as a water softener, emulsifying agent and pH adjuster.
Tetraacetyl Ethalinediamine (TAED) is used in our products as an activator for our bleaching agents. We use this ingredient as a catalyst to enhance the speed of the reaction between the bleach and soil particles on clothes. It allows us to make our formulations much more concentrated and enhances cleaning performance.
Xanthan Gum is a thick substance produced during fermentation of the bacterium Xanthomonas campestris with glucose. It is used as a natural stabilizer or thickener in products ranging from food to cosmetics.
List of bad ingredients in detergents, and what it does
Betaine functions as a humectant in cosmetic and household products. In some instances it has been claimed to cause allergic reactions in some users.
Officially known as nonylphenol ethoxylates, NPEs are used as wetting agents in detergents, and emulsifiers. This toxic chemical then remains in the garment, released once you wash your clothing, breaking down to form toxic nonylphenol (NP). Nonylphenol is a persistent chemical with hormone-disrupting properties that builds up in the food chain and is hazardous even at very low levels.
EDTA (ethylenediaminetetraacetic acid) is a compound of massive use world wide with household and industrial applications. Apart from being a huge environmental impact, it is a persistent organic pollutant. While EDTA serves many positive functions in different industrial, pharmaceutical and other avenues, the longevity of EDTA can pose serious issues in the environment. The degradation of EDTA is slow. EDTA also can cause the following if ingested in huge amounts Anemia, Chills, fever, or headache, Blood clot in a vein, Lower levels of magnesium and potassium in the blood, Diarrhea, vomiting, or nausea, Fatigue, Abnormal calcium levels in the blood, Insulin shock, Irregular heartbeats, which can be severe, Low blood pressure Thirst and aching joints.
Formaldehyde is a colorless, strong-smelling gas used in making building materials and many household products. The main way people are exposed to formaldehyde is by inhaling it. The liquid form can be absorbed through the skin. People can also be exposed to small amounts by eating foods or drinking liquids containing formaldehyde